Social media has now become the primary source of advertising for businesses, with no exception in Singapore. There are platforms you may be familiar with, like Facebook, Instagram, Twitter, Youtube, Snapchat, and more, but where to start? Which platform should your business maximize first? In this blog, we will guide you through with the top 5 social media platforms for business, based on the size of the social network advertising audience in Singapore and the most used platforms in Singapore.Singapore is known to have one of the fastest internet connection speed in Asia Pacific countries. Everyone is connected to the internet almost every time throughout the day. In fact, 7 out of 10 Singaporeans are active social media users:
Social media helps businesses increase brand awareness, connect with customers, and boost sales" - hashmeta
As business owners, you are exposed to different social media platforms of your choices to utilize and invest in. However, different platforms have their own characteristics, strengths, and weaknesses. Hence, businesses might have to set different tactics and approaches for each platform.
First and foremost, unsurprisingly, statistics proved that Facebook has the biggest number of adverting audiences in Singapore. Despite the critics and disappointment of some users regarding what Facebook did, the Facebook's fans are still attached to the platform, making it the most used social media.
Depending on your business, if you are looking for a B2B ad network, or targets consumers based on job titles, LinkedIn might be the right channel to help your business attract customers and grow. At a glance, LinkedIn and Facebook have similarities in the setup of its advertising platform and opportunities.
IG is a photo and video-sharing social networking service owned by Facebook, Inc. By that definition itself, it makes it so much simpler for businesses to promote on Insta. Not much content writing skills needed, just some insta-worthy pictures, to be uploaded frequently.
Advertising your business on Twitter enables you to promote single tweets or entire campaigns for specific objectives. Just like Facebook's Ads Objectives, Twitter offers 8 objectives for you to choose:
It is true that Twitter ads are unique and somehow operates differently than other platforms.
If your business is targeting mostly the older groups, advertising on Snapchat won't be recommended. The graph below shows that the average Snapchat users are between the age of 13-35.
Here is a summary of the strengths and weaknesses of the 5 social media platforms, including some other alternatives that you might want to consider as well.
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